Alpaca Audiology Appoints Marketing Doctor as Strategic Partner for Digital Media Planning and Buying Services

Marketing Doctor meets with Alpaca’s marketing team in New York. Brian Venuti, CMO of Alpaca Audiology is shown second from left, and Janet Casey, President and Founder of Marketing Doctor, is shown fourth from right, back row.

NORTHAMPTON, MA, USA, Aug. 4, 2022 / — Marketing Doctor, one of the world’s fastest growing media planning and buying agencies, is proud to announce its partnership with Alpaca Audiology, LLC (Alpaca), part of Sonova Holding AG. Alpaca, part of the US Audiological Care division of Sonova, is based in Springfield, MO. Alpaca is the largest group of audiology clinics in the United States. They are made up of 15 regional brands operating in more than 225 hearing care clinics across the country.

Implementation of the national Alpaca Audiology campaign began in January. Marketing Doctor offers a multi-pronged digital approach to achieve Alpaca’s goal of increasing brand awareness, clinical event attendance, and new patient appointments across their brands and clinics in the United States.

Through research and analytics, Marketing Doctor provides proactive insights and recommendations to drive traffic and conversions for Alpaca. Marketing Doctor focused on optimization technologies, media attribution and the refinement of Alpaca’s digital infrastructure.

To date, the Marketing Doctor team has reduced cost per lead by 50% and more than doubled conversions. Brian Venuti, CMO of Alpaca Audiology, comments: “In 60 days, Marketing Doctor surpassed the efficiency of our last agency.

Regarding the partnership, Venuti adds: “Marketing Doctor and Alpaca Audiology share a growth mindset. Both partners bring cutting-edge technology and a data-driven strategy, and the results speak for themselves. Fueled by data and the desire to maximize ROAS, we are excited to join forces, push boundaries and thrive together. »

Marketing Doctor President and Founder Janet Casey says, “This is a powerful partnership. Marketing Doctor and Alpaca Audiology value innovation and cutting-edge solutions. Our world-class digital strategists and analysts optimize these campaigns daily to drive powerful results that reduce costs and increase qualified leads. We are excited to leverage data science and media tactics to ensure Alpaca stands out from the competition.

As industry and media consumption habits evolve, Marketing Doctor will adapt its digital efforts and continue to focus on optimizing marketing spend to achieve high campaign performance, which includes expanding the Alpaca brand and driving patient acquisition across the hundreds of Alpaca locations with a particular focus on leveraging strong existing regional brand recognition.

For more information about the company, please contact Dawn Heideman at Marketing Doctor, [email protected], or 413-341-5513.

Marketing Doctor, Inc. is a data-driven media planning and buying agency in Northampton, MA known for its industry-leading profitability, including added value and granular targeting. Using their clients’ goals and budgets, they develop and execute omnichannel media plans that exceed expectations and achieve record results nationally and globally. High-level national awards earned by Marketing Doctor include: Inc. 5000 Fastest Growing Private Companies in America – 2019 (#2702), 2020 (#1452), 2021 (#1063); Ad Age, Best Places to Work – 2021, 2022. President and Founder Janet Casey recently won Adweek’s Women Trailblazers (awarded to 35 in the US) 2021 and Enterprising Women of the Year – 2021, and was recognized by women presidents. 2022 Organization, #20 Fastest Growing Women Owned/Led Businesses Worldwide and 2022 Women 2 Watch, #9 Fastest Growing WPO Members Worldwide. Casey has also earned a Qualified Board Nominee designation, CDI.D, from Corporate Directors International LLC, CDI. For more information, visit

Founded in 2011, the company has more than 500 employees and operates more than 225 hearing care clinics across the country. Alpaca is comprised of a network of clinics across the United States with industry-leading hearing health service offerings. In early 2022, Alpaca was acquired by Sonova Holding AG, a leading provider of hearing care solutions based in Switzerland. For more information, please visit Alpaca Audiology.

Sonova, headquartered in Stäfa, Switzerland, is a leading provider of innovative hearing care solutions. The Group operates through its main trademarks Phonak, Unitron, Hansaton, Advanced Bionics and the brands of the Audiological Care business, eg AudioNova, Geers, Boots 2/2 Ad hoc announcement pursuant to art. 53 LR Sonova Holding AG Hearing Care, Connect Hearing and Lapperre. Sonova offers its customers one of the most comprehensive product portfolios in the industry, from hearing aids to cochlear implants to wireless communication solutions. Pursuing a unique vertically integrated business strategy, the Group operates through three core businesses – hearing aids, audiology care and cochlear implants – across the entire hearing care market value chain. The Group’s sales and distribution network, the largest in the sector, includes more than 50 wholesalers and more than 100 independent distributors. This is complemented by Sonova’s Audiological Care business, which offers professional audiology services through a network of more than 3,200 locations in 20 key markets. Founded in 1947, the group employs more than 14,000 dedicated people and generated sales of 2.6 billion francs in the 2020/21 financial year as well as a net profit of 585 million francs. Across all endeavors, and in supporting the Hear the World Foundation, Sonova pursues its vision of a world where everyone enjoys the pleasure of hearing and therefore lives a life without limits. For more information, please visit and

Janine Fondon/Suzanne Boniface
+1 413-221-7931
[email protected]

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