AT&T launches The Achievery, a free digital learning platform

AT&T Launches Free Digital Learning Platform Featuring Clips of Popular WarnerMedia Movies, TV Shows and Animated Series

Engaging, high-quality learning content aims to help bridge the digital divide for students and their families

What are the news?

The realization, created by AT&T* launches today. This is a free digital learning platform designed to make remote learning more engaging, entertaining and inspiring for K-12 students. Created in collaboration with WarnerMedia, The Achievery helps connect students to a new world of digital learning through stories that spark curiosity and learning content that entertains and teaches.

The platform features clips from some of WarnerMedia’s most popular and beloved movies, TV shows and animated series, paired with lessons and learning activities for students to participate in wherever they learn – at home, in the community and in the classroom. Here are some examples :

  • wonder woman film clips combined with lessons teaching reading and writing skills
  • Aquaman film excerpts combined with lessons teaching responsible decision-making
  • Craig of the Creek animated clips paired with lessons teaching social awareness and language skills

Through exciting, high-quality learning content, we aim to make remote learning more engaging and effective for students and encourage more families to connect as we work to bridge the digital divide. The digital divide is the gap between those who have the advantage of using online resources and those who do not.

The platform is the latest development of the AT&T Connected Learning initiative, created in 2021 as part of our company-wide, 3-year, $2 billion commitment to bridge the digital divide through investments in digital literacy tools, educational resources, broadband technology, low-cost Internet service and computers, to help today’s learners succeed inside and outside the classroom of class.

Why is this important?

To bridge the digital divide, families, students and teachers must first have access to internet connections and affordable computers. But they also need access to engaging and relevant educational content that demonstrates the value of those connections, encourages safe Internet use, and supports better learning outcomes.

According to a survey in 20211, parents and teachers agree that one of their students’ biggest frustrations with online learning is that it’s boring. Nearly 80% of parents and teachers think their children or students would be more interested in learning tools that include popular entertainment.

“A student needs more than a reliable broadband connection and a computer to learn at home. They need educational content that helps them get the most out of their broadband connection,” noted Charlene Lake, Chief Sustainability Officer, Senior Vice President, AT&T Corporate Responsibility, ESG. “That’s why we’ve created a platform that connects familiar faces at WarnerMedia with engaging lessons and learning activities from leading education experts. The Achievery, created by AT&T, can inspire students to learn in a home environment in a way that can lead to greater academic success. »

Entertaining content combined with standards-aligned learning

Parents and teachers can be confident that their students are engaging in an enriching learning experience appropriate to their age and grade level. Every lesson and learning activity on The Achievery is developed by leading educational organizations, aligned with academic standards, and reviewed by educational experts from the Association for Supervision and Curriculum Development (ASCD).

Learning subjects on the platform include social-emotional learning, arts, English language arts, and technology and engineering, with science, social studies, math, and digital literacy at to come.

The Achievement is designed with input from parents and educators in conjunction with the National PTA (Parent Teacher Association) and ASCD. Major educational organizations — Khan Academy, Young Storytellers, Scratch, Weird Enough Productions, and 826 National — offer learning units for The Achievery. Other providers including Girls Who Code, Code.org, Urban Arts, Quest for Excellence, Boddle and others will soon be adding learning units to the platform.

How to register for The Achievery

Parents, students (13+) and teachers can create a free account at TheAchievery.com, or on The Achievery app, which will be launched next month. Parents or guardians can also create sub-accounts for children under 13.

Once the free account is created, parents, students, and teachers can search for lesson plans and learning activities by subject, grade level, academic standards, or media type.

What they say

Free digital learning tools like The Achievery, created by AT&T, are an important part of ensuring students have the same opportunity to learn,” said Dennis Williams, Senior Vice President, Corporate Social Responsibility, WarnerMedia. “We hope that by pairing clips of our world-class entertainment content with high-quality educational lessons and activities, students will be inspired to learn new skills and remain excited to learn now and in the future. the future.”

“The past two years have been difficult not only for students, but also for teachers and parents, who have struggled to keep students engaged in learning,” noted Damone Jones, Head of Partnerships and Strategy, ASCD. “Free, standards-compliant learning solutions like The Achievery, created by AT&T, are an important part of the fight against digital equity, empowering teachers and parents to engage students in learning at home. both inside and outside the classroom.

“We were thrilled to help AT&T get parental feedback on the development of The Achievery, created by AT&T,” said Anna King, President of the National PTA. “One of the values ​​that our parents repeatedly reiterated is the need for children to be represented by a variety of teachers and young role models in any learning activity. Parents indicated that the use of recognizable characters and Popular content would engage their children’s interest, an essential part of effective learning experiences.

Learn more at att.com/connectedlearning and at theachievery.com.

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