Barco: Coventry’s new digital art gallery will benefit from state-of-the-art equipment thanks to a strategic agreement with Barco

Belgium, Kortrijk, March 29, 2022 – Barco is honored to have been selected as the visualization technology partner for the Reel Store, which will open in the former Coventry Evening Telegraph headquarters on May 13, 2022.

Following the huge popularity of immersive art spaces around the world, the UK’s first permanent immersive digital art gallery, The Reel Store, will open in Coventry from Friday 13 May 2022. space will feature innovative experiential art commissions as a new permanent visitor attraction in the heart of the city and will be an important part of the City of Culture’s legacy program in summer 2022.

The 800m² main exhibition space, created by the Coventry City of Culture Trust, will house a large projection mapping canvas with several high quality video projectors and an immersive sound system. Barco will supply G100-W22 projectors with lenses as part of a technology partnership agreement to provide visitors to the Reel Store with the best possible viewing experience, as the venue attracts internationally renowned artists to the city.

Martin Sutherland, Managing Director of the Coventry City of Culture Trust, said: “We are delighted to have Barco’s support for the Reel Store, which is going to be a real jewel in the crown for the city. Barco is a world leader in its field and the technology it provides will help us create truly immersive and spectacular exhibits for gallery visitors, who will come from the city, the region and, in fact, from all over the world. we are the British city of culture that Barco supports us in this way.”

“We are delighted to have been selected by Coventry City of Culture Trust to support The Reel Store’s unique project,” said Richard Marples, Sales Director at Barco, “We have been fortunate to have contributed to exhibitions and similar installations around the world, and now we are extremely honored to collaborate on the UK’s first permanent immersive digital art gallery and look forward to what the future holds!”

The first major exhibition will be Machine Memoirs: Space, by artist Refik Anadol. The result of a long-term collaboration with NASA, this exhibition uses artificial intelligence (AI) to reimagine two million publicly available images of space taken by NASA satellites and telescopes, and the Space Station. international space, capturing the deepest regions of outer space. Machine Memoirs: Space delivers a 360-degree cinematic experience of rich, futuristic visuals accompanied by 3D sound, allowing audiences to experience the beauty and spectacle of space science, created entirely by AI.

Tickets are now on sale for the exhibition:

About Barco

Barco is a global technology leader developing networked visualization solutions for the entertainment, business and healthcare markets. Its solutions have a visible impact, enabling people to enjoy compelling entertainment experiences; to foster knowledge sharing and intelligent decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

Based in Kortrijk (Belgium), Barco achieved a turnover of 804 million euros in 2021 and has a global team of more than 3,000 employees, whose passion for technology is reflected in more than 500 patents. delivered. Barco has been listed on the Brussels Stock Exchange since 1985. (Euronext: BAR; Reuters: BARBt.BR; Bloomberg: BAR BB)

For more information, visit the company at, follow it on Twitter (@Barco), LinkedIn (Barco), YouTube (BarcoTV) or like it on Facebook (Barco).


Coventry UK City of Culture 2021 started on May 15, 2021, for a duration of 12 months. The 365-day cultural program reflects Coventry as a diverse and modern city, demonstrating that culture is a force that changes lives. Coventry is the UK’s only city of peace and reconciliation, and known internationally as a city of welcome, a city of activists and pioneers, of innovation and invention, and now a city of culture.

Coventry is the city where the movement began, from innovation in the transport industry to a welcoming story, it has moved people for centuries. For a whole year, Coventry is in celebration with large-scale events, music, dancing, theater and entertainment. In addition to the expected celebrations, it spotlights the voices of the city with a range of hyper-local experiences and ways to get involved in each neighborhood. And it’s not just Coventry. This epic celebration also sees the whole region get involved and take advantage of the opportunities that being a City of Culture brings.

Our Year of Culture is co-created with the people of Coventry and brings long-term social, economic and cultural benefits.


Founded in 2014 by Refik Anadol, a pioneer in data aesthetics and artificial intelligence, Refik Anadol Studio produces captivating and immersive media art at the intersection of artificial intelligence, creativity and architecture. . The award-winning studio’s projects have been shown in more than 50 cities, on six continents, and experienced by millions of fans.

© Copyright 2021 by Barco

Source link