Billionaire entrepreneur Mark Cuban is developing an online art platform that allows its users to showcase digital art or collectibles, according to The Block.
The project, called Lazy.com, is already live and has a minimalist appearance. It has so far seen dozens of visitors, according to the “Shark Tank” investor.
The nature of digital art means that it can be featured on any online platform, such as social media sites or websites designed for digital collectibles. But Cuban says there’s no easy way for art creators to exhibit their work as NFTs.
“I wanted an easy way to display my NFTs and a way to put them in my social bios, email signature, and anywhere I can paste a URL,” he told The Block. “People are curious about what other people collect. There was no very easy way to do that.”
Non-fungible tokens act as a certificate of authenticity for digital goods such as GIFs, JPEGs, MP3s, or other forms of digital art. Over the past month, data from CryptoSlam shows that people have spent over $1 billion on digital assets.
“People bought NFTs, they made them, they need a lazy way to show them off,” Cuban said. “There really was no easy way to do this before Lazy.com.”
Digital artist Mike Winkelmann, or Beeple, made history by selling an artwork for $69 million earlier this month. Other artists like Grimes and DJ 3LAU also earned between $5 million and $12 million within minutes of auctioning off their digital collections. More recently, rapper Snoop Dogg and Lionel Richie signed on to produce work for Crypto.com’s new NFT marketplace.
“The NFT market is on fire,” Cuban said.