BMW is adding Digital Art Mode to its vehicles, why not?

In the age of technology, digital art is everywhere. You’ll see digital art in various spaces, but this time BMW wants to add it to vehicles and be the first to do so.

Called Digital Art Mode, it is created by famous Chinese multimedia artist Cao Fei. She created the M6 ​​GT3 art car in 2017. The BMW iX M60 recently presented at the Consumer Electronics Show (CES) in Las Vegas is the first to get the new Digital Art mode, integrated into the My Modes of the ‘EV.

That said, Digital Art Mode works like other functions in BMW’s My Modes. At the touch of a button or via voice control, drive control, steering control, mood lighting and vehicle sound become one with Fei’s digital artwork . The color scheme and graphics of the BMW curved display are also synchronized. The German automaker touts “a holistic user experience on both a functional and an emotional level.”

The artwork featured on the main unit is called the Quantum garden. It shows visual spaces filled with dots, beams of light and nebulae constantly moving closer and further away from each other at varying speeds while growing and narrowing again and again.

Fei’s design primarily represents the connection of people, groups, and systems that affect each other. In her own words she sees Quantum garden as “a poetic collection of universes, countless atoms, nebulae and thousands of rapidly moving beams of light from the depths of the universe, and these chains of galaxies, increasingly larger and smaller, intersecting and extending, combining and separating, perceiving and listening to each other, around a myriad of constantly rotating centers.

As mentioned, the 2023 BMW iX M60 is the first Bimmer to get Digital Art mode, but the automaker has said the feature will be available for other BMWs this year, either installed in showrooms or through live updates.

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