Digital art takes hold, buyers in the Union Square gallery

Digital art, whose prices can now rival those of Old Master paintings, is on display in a new physical gallery in New York City that aims to show how such pieces can fit into the home or office.

Digital artist Beeple made headlines in March when his video work “Everydays: The First 5000 Days” sold for over $ 69 million at Christie’s. The video was an example of a digital asset called a non-fungible token (NFT), which only exists online and has recently exploded in popularity.

So why do they need physical space?

Ed Zipco, founder of the NFT Superchief Gallery, which he calls “the world’s first permanent physical NFT gallery space”, said he could meet the artist’s “ideal intention” to display a canvas. high resolution digital on the wall.

“It shows you how you live with the job,” he said.

The gallery, which sold $ 150,000 of art in its first week of March, accepts payments in cryptocurrency. While digital images are easily copied and shared online, tokens provide proof of ownership for files that supporters say are the equivalent of the original signed painting.

Artwork is on display at the Superchief Gallery NFT, the world’s first permanent gallery space, in the Union Square neighborhood of Manhattan, New York, USA on April 7, 2021. REUTERS / Dan Fastenberg
Artwork is on display at the Superchief Gallery NFT, the world’s first permanent gallery space, in the Union Square neighborhood of Manhattan, New York, USA on April 7, 2021. REUTERS / Dan Fastenberg
A man wearing a protective mask views artwork at the Superchief Gallery NFT, the world’s first permanent gallery space, in the Union Square neighborhood of Manhattan, New York, the United States, April 7, 2021. REUTERS / Dan Fastenberg
Artwork is on display at the Superchief Gallery NFT, the world’s first permanent gallery space, in the Union Square neighborhood of Manhattan, New York, USA on April 7, 2021. REUTERS / Dan Fastenberg

In the gallery in Manhattan’s Union Square neighborhood, the work of five artists will be on display each day until the end of May, for a total of 300 artists, including Swoon, James Jirat Patradoon and Mashkow. Artists receive 85% of the proceeds from sales.

Mashkow’s ‘NFTesla’ NFT on display is a rotating digital image of an original physical version on display in Superchief’s main SoHo gallery.

The NFT Superchief Gallery is breaking new ground, said Cody Kennedy, 44, whose NFT work, “In the Service of,” is on display there.

“One of the best things about showing in this particular gallery is… that’s what’s coming next,” he said.

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