Education startup aims to promote digital learning


Lahore-based educational technology startup Edkasa has won a partnership with popular video platform TikTok and renowned educational institution LUMS to engage Pakistani high school students online in preparing for their exams.

LUMS would suggest topics and train faculty, Edkasa would establish short one- to two-minute video lectures on science topics for students in grades 9-12 while TikTok would broadcast the videos on its platform.

Founded in 2017, the startup has already raised $320,000 in pre-seed funding from domestic and international investors and secured funding from USAID, UK Aid and a prize in a competition in Boston. .

“This is a project sponsored by TikTok. It engaged LUMS and Edkasa,” Annum Sadiq, director of education and co-founder of the startup, told The Express Tribune.

In the year-long partnership, the three partners would collaborate to bring to life “more than 500 online educational videos covering chemistry, physics and math, including study tips and exam hacks,” adds a statement.

The Syed Ahsan Ali and Syed Maratib Ali School of Education at LUMS will provide guidance on teaching methodologies and cover monitoring and evaluation of the project while Edkasa, as implementing partner, will develop all content and will host it on TikTok and other social media. platforms.

The program will promote digital learning designed to help millions of Pakistani students. “The first batch of program content is expected to go live in August this year.”

TikTok, home to 1 billion average monthly users globally, will help deliver the content to millions of Pakistani students through its platform. A large number of young Pakistanis are accessing the platform.

More than 10 million students are enrolled in high schools in Pakistan. “Our goal is to reach at least 5 million students (half of enrolments) through the project over a one-year period,” she said.

“We are committed to providing the right technological solutions, products and services to enrich students’ knowledge and perceptions. With more than 300,000 downloads in one year, Edkasa enables distance learning of essential subjects such as mathematics, physics, chemistry, biology, English and computer science (STEM), as well as 21st grade skills. century, training nearly 30,000 students per month.

Farah Tukan, head of government relations and public policy for TikTok – Middle East, Turkey, Africa and Pakistan (METAP), said in the statement “this partnership…promises digital access to quality education for all. We look forward to working together to promote literacy nationwide and enable Pakistani students to use our platform to hone their knowledge and skills to prepare for a successful professional life.

LUMS will co-create content while engaging learners. The intellectual experience of the university will reinforce the educational effectiveness of this program.

Published in The Express Tribune, June 19e2022.

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