GMA’s “Dapat Totoo” Campaign Wins Best in Audience Engagement at Digital Media Awards Worldwide

GMA News and Public Affairs’ “Dapat Totoo” campaign won Best in Audience Engagement at the Digital Media Awards Worldwide hosted by the World Association of News Publishers.

The announcement was made during the World News Media Congress 2022 on Thursday in Zaragoza, Spain. The awards body described the campaign as “fair on the money on its approach in trying to engage with younger, harder-to-reach audiences with an electoral process.” One of the judges said it was “imaginative” to use the generation’s social media platforms.

“Our ‘Dapat Totoo’ election campaign is a year-long collaboration between different teams,” said Justin Joyas, social media manager for GMA News. “All of this to provide the Filipino people with news coverage, online and on the ground, that empowers them and strengthens our democratic process. It is important to provide users with reliable sources of information in the face of the emergence new digital platforms.

Designed to educate and engage readers for the 2022 Philippine elections, the digital campaign used multiple platforms extensively to convey facts and knowledge to everyone, especially young people.

Also intended to stand up to fake news and misinformation, the campaign included GMA Network’s first AR quiz filter on election basics. It was developed in partnership with GMA New Media Inc.

There’s also WordEleksyon, a game that reminds voters of the characteristics of an ideal candidate, and a series of webinars on how to inspect, spot and challenge misinformation.

Apart from these, “Dapat Totoo” has also collaborated with personalities, including Ychan Laurenz, who has further helped to reach out to young people.

The project garnered 34 million views and over 800,000 interactions on social media platforms.

“GMA Network continues to be committed to providing Serbisyong Totoo to Filipino viewers, from television to digital media. Our social media teams are working hard to find ways to inform and engage Filipino audiences on the platform or the device he prefers,” News and Public business consultant Marissa L. Flores said.

“It’s wonderful to be recognized because our team works hard to ensure that our most important journalism pieces, from videos to articles, get the attention they deserve. We’ve always suspected we were at the forefront of social media innovation in the world; this award only confirms that,” said AVP Jaemark Tordecilla, News and Public Affairs Digital Media Sr.

Other nominees for the Best in Audience Engagement award were “Pulse Instagram” from Pulse in Ghana and “Give me all the details – content universe” from VGTV in Norway.

Digital Media Awards Worldwide recognize “news publishers who have delivered unique and original digital media projects”. — Franchesca Viernes/MGP/KBK, GMA News

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