Grande Experiences and Magic Box LA to Co-Produce New Digital Art Gallery, THE LUME Los Angeles, and Launch World Premiere of STREET ART ALIVE

STREET ART ALIVE not only showcases an essential art movement, but also tells the story of street art through the lens of artists in a way that visitors of all ages and cultures can relate to.

Grande Experiences, a global leader in multi-sensory arts and culture experiences, is partnering with Magic Box LA, a unique event hub in downtown Los Angeles, to co-produce a new digital art gallery, THE LUME Los Angeles and launch the first world of LIVE STREET ART.


1933 S. Broadway, Los Angeles CA 90007

April 21, 2022

With the endorsement and support of over 200 street artists from around the world, STREET ART ALIVE takes visitors on an unforgettable journey through the streets and alleys of over 20 iconic cities, including New York, London, São Paulo , Melbourne and Berlin. . The experience includes interactive installations, a themed cafe and bar, and eight original life-size sections of the Berlin Wall, which artists around the world have used as backdrops for their political statements and powerful social commentary. Throughout the exhibition, THE LUME Los Angeles will invite local street artists to add their voices to these iconic and symbolic concrete walls.

To bring this unique and authentic experience to life, Grande Experiences, owners and creators of digital art galleries THE LUME, and creators and producers of STREET ART ALIVE, have worked in collaboration with prolific artists including Blek le Rat, considered the godfather of stencil art. , D*Face, known for her vibrant pop art-inspired murals and Lady Pink, nicknamed “First Lady of Graffiti”, one of the first women active in the New York subway graffiti subculture of the early 80s .

STREET ART ALIVE is displayed on over 25,000 square feet, with a large-scale 360-degree multi-sensory gallery. Equal passion has been given to the audio experience of STREET ART ALIVE with a specially curated soundtrack featuring music from genre-defining legends of glam rock, post-punk and hip-hop. From the distorted punk/pop overflowing with CBGBs on the Bowery in New York in the late 70s, to the turntablism, break beats and rap poetry of 80s Hip Hop, street art is the visual expression of these sounds. seminal.

“As a known destination for arts events, expanding into a digital art gallery was a natural evolution for Magic Box LA. This collaboration spanned more than five years and we are honored to partner with Grande Experiences and become the permanent home of THE LUME Los Angeles,” said Wayne Fernandez, General Manager of Magic Box LA. “Those who, like me, have witnessed the political and social movement of street art over the decades can relive the energy of the 70s, 80s and 90s, but also have a window into this ephemeral art form from ‘other world perspectives as they exist today.There couldn’t be a more perfect backdrop than DTLA where street art is alive and thriving.

“Grande Experiences is honored to partner with Magic Box LA to create a new digital art gallery in the United States – THE LUME Los Angeles, and very pleased that the world premiere of our new production of the ALIVE series of experiences immersive experiences, STREET ART ALIVE, will launch THE LUME in downtown Los Angeles,” said Bruce Peterson, Executive Chairman and Founder of Grande Experiences and THE LUME.

“STREET ART ALIVE not only showcases an essential art movement, but also tells the story of street art through the lens of artists in a way that visitors of all ages and cultures can relate to. generated on streets around the world transcends the art itself, striking at the heart of social issues, community sentiment, politics and global news.

“We are proud to showcase these incredible artists and amplify their impact far beyond their hometowns. We couldn’t be more excited after many years of preparation,” said Peterson.

STREET ART ALIVE will allow visitors to experience the diversity of street art as a movement and take a journey through the motivations of artists who live, breathe and express themselves on the streets. The experience will explore the varied themes of GLOW, REJUVENATION, FIGHT FOR YOUR RIGHT, and A NEW APPROACH TO HISTORY in a way that engages all the senses in a truly multi-sensory environment.

Tickets for THE LUME Los Angeles’ STREET ART ALIVE at Magic Box LA are available for purchase now at Tickets start at $39 (adult general admission). The exhibition will be launched on April 21, 2022 for a private event; doors open to the public on April 22, 2022.

For tickets and more information, please visit


Magic Box LA is housed in the iconic LA Mart building, now known as The Reef, in DTLA. This one-of-a-kind event center has hosted a wide range of special events from P. Diddy’s Revolt Media to international art exhibits like Superfine and Photo LA, and marketing activations for 29 Rooms, Adidas & Entertainment Weekly and Fanduel, to name a few. With 120,000 square feet of customizable event space on three floors, Magic Box LA attracts the arts, design, fashion, film, television, advertising and technology industries looking to meet their needs. extraordinary in terms of events.

Magic Box LA is the permanent home of THE LUME Los Angeles, THE LUME’s sister destination in Melbourne, Australia. THE LUME Los Angeles is the culmination of Grande Experiences’ decade+ of presenting multi-sensory experiences.


Grande Experiences, the creator and producer of the world’s most visited multi-sensory experience, Van Gogh Alive, is a global leader in the creation, design, production and promotion of large-scale exhibitions and immersive experiences with broad cultural and engaging appeal, fun and educational content. From concept to completion, Grande Experiences creates visually and technically stunning masterpieces and presents them around the world. His experiences have been broadcast more than 210 times in more than 160 cities, in 32 languages, on six continents, to an audience of more than 20 million people.

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