Helium Evolution Engages Native Ads Inc. for Digital Media Services

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Use state-of-the-art digital advertising to increase market and brand awareness

CALGARY, Alta., May 13, 2022 (GLOBE NEWSWIRE) — Helium Evolution Incorporated (TSXV: HEVI) (“HEVI”, “Helium Evolution” or the “Company”), a Canadian helium exploration and production company focused on developing assets in southern Saskatchewan, is pleased to to announce that we have engaged Native Ads Inc. (“Native Ads”) to execute a comprehensive digital marketing campaign for the company, supporting HEVI’s ongoing efforts to increase awareness. This comprehensive advertising program is designed to build brand awareness, general recognition and awareness within online content platforms for investors. Native Ads will use industry-leading digital advertising, paid distribution, media buying and content creation to execute this important initiative.

This programmatic digital advertising campaign will run for up to 12 months, or while the budget is exhausted, at a cost of approximately $232,500 (CAD). Services provided under the agreement will include media placement and distribution and strategic services, including content creation, web development, creative advertising development, search engine optimization and strategic consulting in digital advertising. HEVI retains the ability to extend both the duration and budget of the campaign. The campaign will begin in May or June 2022, with exact timelines to be agreed by HEVI and Native Ads. The Company and Native Ads act at arm’s length, and Native Ads has no actual interest, direct or indirect, in the Company or its securities. The appointment of Native Ads is subject to the approval of the TSX Venture Exchange.

About Native Ads Inc.

Native Ads is a full-service advertising agency that owns and operates a proprietary ad exchange with over 80 integrated SSPs (supply-side platforms) resulting in daily access to three to seven billion North American ad impressions .

About Helium Evolution Incorporated

Helium Evolution is a Canadian-based helium exploration and production company with the largest helium land rights position in North America among publicly traded companies, focused on developing assets in southern Saskatchewan. The Company has more than five million acres of land under license near proven discoveries of economic helium concentrations that will support increased exploration and development efforts in its territory. HEVI’s management and board are executing a differentiated strategy to become a leading supplier of sustainably produced helium to the growing global helium market, providing an attractive opportunity for investors.

Background and material for HEVI

HEVI commissioned a thorough and thorough research report prepared by a third party whose experience includes working as a research analyst for several bank-owned and independent investment brokers. Additionally, the company is featured on the Investing News Network platform, where further insights, editorial articles and industry reviews are available and have been featured in recent media articles. Additional information is available on the company’s website, including a current overview of the company, and we encourage you to follow the company on LinkedIn and Twitter for ongoing company updates and information about the company. helium industry.

Statement regarding forward-looking information

This press release contains statements that constitute “forward-looking statements”. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements, or developments in the industry to differ materially from any anticipated results, performance or achievements expressed or implied. -understood by these forward-looking statements. Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by the words “expects”, “plans”, “anticipates”, “believes”, “intends”, “estimates”, “projects”, “potential” and similar expressions, or that events or conditions “will”, “would”, “could”, “could” or “should” occur.

Forward-looking statements contained in this document include statements regarding the Company’s expectations regarding the provision of services to the Company by Native Ads, the related costs, the approval by the TSX Venture Exchange of the Company’s agreement with Native Ads, and other statements that are not historical facts. By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements, or other future events, to differ materially from the results, performance or future achievements expressed or implied by such forward-looking statements. These factors and risks include, among others: the Company may choose to postpone, accelerate or discontinue its plans with respect to native advertisements and their services; and the TSX Venture Exchange may refuse to approve the agreement with Native Ads.

When relying on forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and risks as well as other uncertainties and potential events. The Company has assumed that the important factors referred to in the preceding paragraphs will not cause such forward-looking statements and information to be materially different from actual results or events. However, the list of such factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors. Readers are cautioned not to place undue reliance on forward-looking information. Such information, although considered reasonable by management at the time it was prepared, may prove to be incorrect and actual results may differ materially from those anticipated. The forward-looking statements contained in this press release are expressly qualified by this cautionary statement. The forward-looking statements contained in this press release are made as of the date of this press release. The Company does not intend, and expressly disclaims any intention or obligation, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. ‘required.

This press release is not for distribution to US news services or for dissemination in the United States. This press release does not constitute an offer to sell or a solicitation of an offer to buy securities in the United States. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the “United States Securities Act”) or any state securities law and may not be offered or sold in the United States or to US persons unless registered under United States securities law and applicable state securities laws or an exemption from such registration is available.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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