How real is digital art?
Art has always existed. Before the script, before the wheel, even before civilization itself. The first engraved shell, which shows the creative skills of homo erectus, is approximately 540,000 years old.
Art unmistakably defines us as human, distinguishing our species from the animal kingdom, transcending the purpose of life, and inspiring thinkers throughout history.
The forms that human works of art have taken have come a long way. From raw paintings of cave men to long centuries of mastery of craftsmanship before craftsmanship was perfected during the Renaissance, to the exploration of spiritual and emotional realms through Baroque and Impressionism, to artistic movements completely disruptive of the 20th century, when the pursuit of mastery was altered by the urge to convey a message.
As rapid digitalization spreads to affect all aspects of human life, art is also entering the metaverse in search of new forms.
As the boundaries between the digital and analog worlds begin to blur, a question prevails: what is the reality of digital art?
A brave new world of art
The world is going digital. Museums and art galleries can be explored through the Google Platform (NASDAQ 🙂 Arts & Culture.
Computer-simulated environments such as Second Life and Decentraland, a 3D virtual platform built on the blockchain, are making great strides in recreating a new world in a digital space.
These metavers encourage new forms of artistic expression with art exhibitions, live music, and art events. For example, Decentraland’s company can attend the annual art week or enjoy live music festivals in a digital world.
Art is a very present bodily experience, so how can the human brain be rewired to understand and truly feel digital art? In an exclusive interview with DailyCoin, Etan Genini, co-founder of ValuArt, a new NFT platform and community, shared his thoughts on the already evolving art world.
NFTs (Non-fungible Tokens), works of art based on cryptography, have become a staple in the modern art scene. Using this technology, artists can sell their original, fully digital works of art that cannot be reproduced.
A lot of these things, which were incredible a decade ago, have become the norm. Without a doubt, the art world must also adapt to its times.
“I think NFTs speak the language of the digital generation. Now the author could become an influencer and have an intangible way of being understood as a performer.
I think it’s a lot easier than when you think about understanding the value of NFT. Maybe not for people like me, my generation, because we come from a really physical mindset, but for the guys out there now, NFT is the next big thing. how light and lines are represented through art, new tools to express human creativity are constantly being discovered and technological innovation is not to be outdone.
Genini stresses that art is just a medium that transmits a story, giving digital art as much potential as a physical piece, especially a movement to which a whole culture and community of art lovers digital participate. If there is a community that values this type of expression, then NFTs transcend the fact that there are intangible digits inside the code.
“If Caravaggio were there, in front of these new working tools – computers, it would still be Caravaggio. For him, using paint or using a computer is just a way to deliver the story he wants. deliver. So I think NFTs are just a new platform. It becomes slang to say it’s a web, “Genini said.
Measuring the value of art
Art is often described as a fundamental human instinct for harmony, balance and rhythm. Art is not an action, or an object at this level, but an internal appreciation of balance and beauty. Defining the value of physical art has always been a controversial issue, which has now become an even more difficult task in the digital world.
NFT art has the potential to bring additional dimensions of mathematically calculated value to art. NFTs are part of the blockchain and as such are created by mathematical processes, which require objectively measurable resources.
Genini believes that NFTs will help spread modern art to reach new audiences:
“For some people, art is something they don’t even understand. Now this technology is giving way to people to at least understand its value, and that’s a place to start.” Another important dimension that defines the value of art is its uniqueness and the way a viewer experiences it. You can wear a ‘Mona Lisa’ t-shirt or have it as a sticker on a laptop, however, the original ‘Mona Lisa’ can only be seen in Paris, only after you have lined up endlessly to the Louvre museum . Despite the effort, many consider the original to be worth it.
NFTs preserve the authenticity and ownership of a work of art, as the information is encrypted in the blockchain. For a long time, the digital space could not offer a unique experience, because everything online can be copied and, in this way, devalued.
Creating NFT Art is the closest physical art experience you can get in a digital space. Genini assures us:
“In the digital world, scarcity and authenticity did not exist before. So NFT has value. Must have value.” Genini emphasizes that art is inseparable from the stories behind it. Storytelling is a crucial aspect that gives art its value and makes it accessible.
The ValuArt team works closely with their artists, while creating NFT artwork to help them find their unique voice and a way to express themselves that gives value to their works in the digital space.
“From a technical point of view, you can be in front of the best artist. From a technical standpoint, you may be in front of an average artist, but if they represent a great story, both add a layer of value that takes any focus or limits away from the artwork. ”Stories also bridge the gap between code-based digital illustrations and human touch beyond the screen.
The conflicting boundaries of the digital and real worlds
While understanding the boundaries between the digital world and the real world, confrontation is not productive. Defining what is real and what is not is becoming more and more difficult.
The development of augmented and virtual reality in the near future will challenge what humans experience through their bodily senses as part of the real world.
The internet has already nurtured many digital identities that fluctuate across different platforms. Genini believes that entering the digital world is inevitable.
“I’m convinced that at some point we’re really going to merge the two sides, and the result will be a digital-physical product for sure. Everything is going to be connected. Even the next-gen masterpieces will be. more and more digital connected. ” ValuArt strives to facilitate the digitization of some of the world’s most famous works of art. The company recently opened an NFT gallery in Paradiso, Switzerland, which projects the future of art galleries, creating an immersive experience of digital and physical art.
There is a romanticism attached to physical art, however, digital art can also be real. If digital space is accepted as a new artistic medium, with its own rules and modes of expression, then everything depends on the creativity of the digital artist; how they adapt it and what they create from it.
Genini is happy to see many talented digital artists who truly capture the essence of digital space and create amazing pieces that feel engaging and trigger moments of digital reality.
“The technology of using digital content is becoming more and more engaging, immersive. So why should we think that something that is born digitally is not a work of art, comparable to something that is born physically, in a way? physical.” These two worlds merge and slowly change the human psyche. Digital is the next real world, and the real world is the next digital.
On the reverse
- Crypto enthusiasts have already grasped the potential of the art of NFT, but there is still a long way to go to change the mindset of the masses in order to make NFT a standard.
- Some NFT skeptics have expressed doubts that all-digital art could change the physical. There is also no guarantee that an NFT market can fully replace art fairs and exhibitions. This is why hybrid solutions will always be necessary.
Why should you care?
- In the first half of 2021 alone, NFT’s sales reached $ 2.5 billion in value. These numbers are generally expected to increase even more.
- Technological innovation and the current uncertainty in the world will continue to influence the growth of online communities and activities.
- Participation in cultural activities is primarily expected to occur through human-to-human interactions. These human relations have been severely affected by the pandemic and the lockdowns. Redefining and reimagining culture in a digital space is a big step for such a primitive aspect of humanity.
- NFT Art and its platforms create new opportunities for artists and art collectors.
You can watch the full interview here:
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