Updated: March 30, 2022 11:29 a.m. STI
New Delhi, [India], Mar 30 (ANI): A great career in digital media, like any other industry, requires the right education, skills, values, experience, interest and networking. Before you decide to pursue a career in digital media, let’s take a look at some statistics.
Globally, there are 4.2 billion active digital media users. This large user base has made digital media one of the most gigantic industries in the world. The success of businesses around the world now largely depends on digital media marketing. And, therefore, a career in digital media offers much better and diverse prospects compared to broadcast and print media.
Social media users in relation to the total population from different parts of the world clearly indicate that the use of social media is increasing significantly across the globe. While 79% of the population in Northern and Western Europe actively uses social media, active social media users make up over 69% of the population in Southeast Asia.
In 2021, 5.22 billion people had access to mobile phones, 4.66 billion used the internet, and 4.2 billion people were active social media users. Active social media users represent 53.6% of the global population.
Digital media skills are in high demand, such as digital advertising, social media marketing, web and app development, graphic and game design. In-house digital media experts are also required in large numbers in non-profit organizations for the design of crowdfunding and advocacy campaigns, the healthcare, finance, retail and hospitality sectors. education. After completing a digital media course, students can pursue careers as digital journalists, digital photographers, web content writers, content developers, social media strategists, video designers and editors, and illustrators (Figure 3). Down the street, employers are looking for writers, designers, developers, and marketers trained in digital media.
To become a digital journalist, you will need to learn the basics of journalism as well as the tools of digital media. Since digital journalists primarily report and write for news organization websites and digital newswires, you will need to undergo additional training on writing content that reaches the target audience. Writing content for better optimization is the key to success.
Since fact-checking is an essential aspect for journalists, you will also need formal training to use fact-checking tools, texts, images and videos. As a digital journalist, you may have the opportunity to write a report on specific topics such as business, education, glamour, politics, international affairs and sports. You can pursue a bachelor’s degree program in digital and mass media in Indian and foreign media schools. Some media schools also offer a bachelor’s degree program in journalism and mass communication with a specialization in digital media.
Video editors and graphic designers are in demand not only for the news and entertainment industry, but also for digital marketing. As a video editor and graphic designer, your main responsibility will be to add value to content by adding effects, captions and illustrations to audiovisual content. The video editing software used are Adobe Premiere Pro and Final Cut Pro. For graphics, Adobe After Effects and Adobe Photoshop are what you need to learn. A good knowledge of Adobe Creative Cloud is advised for students who wish to pursue a career as video editors or graphic designers. There are institutes that offer programs like B.Sc. in Animation and Visual Effects to train students as professional artists.
Web designers and developers are also in high demand as most businesses need a web presence. Designing website pages involves special skills. Web designers and developers should be educated in UX and UI, HTML and programming languages, server management, content management system, search engine optimization and also digital marketing. While opting for a relevant curriculum, do a research on the curriculum of different media institutes to make sure that all these courses are part of the curriculum. There are several institutes in India that offer offline and online short courses for these specialized skills. But I would say opting for a full-time undergraduate program covers all aspects of web design and development.
Digital media marketing requires a combination of skills ranging from content creation to customer relationship management. Digital media marketing experts typically learn the skills of effective content writing, lead generation, data analysis, visualization, display advertising, marketing automation, search engine optimization search and content management system. Experts who develop digital media research skills are more in demand in the industry. Programs such as BA in Digital and Mass Media, MA in Digital Media, Certificate and Diploma in Digital Media train students to pursue a career in digital media marketing.
Social media strategists need specific leadership and communication management skills to execute the companies social media plan. Social media planners are needed everywhere, be it a political party or a business. A good knowledge of community engagement models and behavioral psychology is essential for a strong career in social media management. Content planning and scheduling are important aspects of an effective social media strategy.
Along with the skill set, certain traits such as curiosity, adaptability, and creativity are needed to succeed in the rapidly changing digital media ecosystem. Digital media are the present and the future of communication. The digital landscape is full of opportunities. You just need to train yourself in new technologies and designs. Thinking outside the box and applying innovative ways in digital media design would be an added advantage for you.
The Government of India’s Digital India program aims to transform India into a digital society. This vision of the government will only be realized when India has enough trained human resources to harness the potential of the digital media ecosystem.
The author of this article is Dr Amaresh Jha. He is an associate professor at the School of Communication at GD Goenka University. He has over 20 years of professional experience in broadcasting and digital media. (ANI)