BY KAREN BOSSICK
Yanna Lantz puts on a virtual reality headset and presses a button on the remote control in her hand, allowing her to teleport her where she wants to go.
It takes her on a whirlwind journey around her Friesen + Lantz gallery, with several digital artworks taking on a dynamic quality as she scans them.
This, Lantz said, is the first digital art exhibit in Idaho.
“I believe this is the future of art,” Lantz said of reviewing digital art pulsing through screens as large as 55 inches. “Physical art will never go away, it’s tactile and beautiful. But it’s also beautiful. It’s art, but it’s done in an entirely new medium.
Lantz presents the first digital art exhibit: NFT SV x Sonic Summit in Idaho today through Monday, September 5. And she’s building a virtual reality exhibit so those who can’t visit the gallery in person can view the exhibit from a VR headset or their computer.
The exhibition will be coupled with two round tables on the theme “What is an NFT? and “NFT Sonic Summit Music”. There will also be two afterparty concerts starting at 9 p.m. Friday and Saturday at Whisky’s Rooftop Lounge.
And Lantz is offering free tequila and wine tastings provided by Nosotros and Stanton Barrett, as well as a live performance by DJ Funkhauzen, during the Gallery Walk, which takes place from 5-7 p.m. on Friday, September 2.
Half of Friesen + Lantz is dedicated to digital art, while the other half sports traditional acrylic paint on canvas. The exhibition features new digital artworks by three artists:
- Renowned waterscape photographer Barbara Vaughn has shown her photographic reflections on water at the gallery for years. But this time around, she shows digital works of water, with a boat moving through the waves in one work and pulsating reflections in another.
Either would make perfect meditative pieces of art for a doctor’s office.
“Barbara Vaughn uses video tools to create a beautiful 30-second clip,” Lantz said. “It’s not as simple as you might think, the sun has to be in the right place, there shouldn’t be people swimming around…”
This is Vaughn’s first foray into digital.
“Attracted by the magnetism of water and the mystery of abstraction, I tried to marry the two by capturing reflections of ordinary scenes in moving water,” she says.
- Artist WhiskeyBlack has created “Dosage 1,” a digital series reflecting the collective urge of American consumers to solve complex problems with instant actions, like taking a Tylenol for a headache or getting a serotonin boost from an Instagram like.
“The artist asks: if we had the possibility of taking a pill for everything, a pill to make us omniscient….” Yantz said. “I love that comment.”
- German artist Marterium, aka Markus Kanzler, will present three new works using form and color to try to capture abstract ideas and turn them into captivating compositions.
“He’s a big deal,” Lantz said.
Digital art started to take off during COVID, and Christies sold a $69 million NFT in 2021.
One of the benefits of digital art is that you can display a collection of 20 works on a single screen, rotating them as you please.
“For some collectors like me, who live in a small house with no wall space, it gives a chance to show off a collection of work,” Lantz said. “For gallery owners, there is no shipping involved. We don’t have to worry if the art will arrive unscathed.
Rob Glass said he and his collaborators are excited to bring world-renowned artists, musicians and other creatives to the Wood River Valley to share their talents and forge relationships focused on the Web3, which is a new iteration of the World Wide Web built on blockchain technology.
“It opens up a whole new kind of experience, an opportunity for both the artist and the fan,” said Dot Kkate Ellwanger, who is known for her unique take on indie electronics and dreamy beats inspired by music. the sixties.
This weekend will also be an opportunity to learn about things like NFT or non-fungible tokens.
“A dollar bill is fungible — it has the same value as any other dollar bill,” Lantz said. “Something that is not fungible is a unique digital asset that ties ownership to unique items, such as works of art. Every time an artist sells an artwork, it’s tracked online, so you don’t have to worry about keeping a paper certificate of authenticity in a safe. You don’t have to worry about fake Picassos and Monets. Also, with NFTs, every time an artwork is resold, the artist gets a share. »
“NFTs represent a new opportunity for creators to earn and collectors to own in a digital world,” said Lucas Campbell, a blockchain entrepreneur and founder of metaverse platform ExoWorlds. “We want to educate the Wood River Valley community about this emerging opportunity by hosting the first NFT arts and music festival in the region. Since Sun Valley is a prestigious town with a vibrant community of collectors, artists, musicians, and more, NFT SV is our premier event to help showcase these individuals and educate the community.
IF YOU ARE GOING TO…
The Digital Art Exhibition: NFT SV x Sonic Summit runs today through Monday, September 5 at Friesen + Lantz Gallery, Sun Valley Road and First Avenue in Ketchum.
On Fridays, from 5-7 p.m., Gallery Walk will feature free tequila and wine tastings provided by Nosotros and Stanton Barrett, as well as a live performance by DJ Funkhauzen.
Friday, 9 p.m. Live music with DOT, PAT LOK and CLOUDEST SPEAKER at an after-party concert at Whiskey’s Rooftop Lounge. $15 presale/$20 at the door.
Saturday, 5 p.m. Round table on “What is an NFT?” at Friesen + Lantz
Saturday, 6 p.m. Sonic Summit Music NFT Roundtable at Friesen + Lantz
Saturday, 9 p.m. Live music with Mija, Street Fever and Mike Penthouse at Whiskey’s Rooftop Lounge. $15 presale/$20 at the door.