NEW YORK, November 30, 2021 / PRNewswire / – Kubient, Inc. (NasdaqCM: KBNT, KBNTW) (“Kubient” or the “Company”), a cloud-based software platform for digital advertising, has announced its strategic acquisition of certain assets and personnel from privately held MediaCrossing Inc. (“MediaCrossing”), a leading digital advertising agency dedicated to bringing advertising tools, technologies and expertise to brands. Following the acquisition, MediaCrossing will operate within the Managed Services division of Kubient.
Situated at Stamford, Connecticut, MediaCrossing is a digitally focused media buying agency focused on brand and agency growth. The company’s mission is to provide the advertising tools, technology and expertise necessary for brand leaders to focus on what matters most – growing their business. MediaCrossing leverages technology and multi-tactical initiatives to improve performance and exceed KPIs demanded by customers through continuous innovation and customer service. The company acts as a real extension of its clients’ advertising teams; manage all of the development, planning, purchasing and analysis of the media strategy, in addition to offering a multitude of tactics to their clients, including programmatic advertising, paid social networks, research paid, search engine optimization, direct to publisher and traditional media advertising.
Summary and justification of the acquisition
- Strengthens the current Kubient workforce by adding 10 seasoned employees in account management, advertising operations, partnerships and additional roles, who will offer complementary and synergistic services and solutions that integrate directly into the Kubient ecosystem , which will provide customers with a complete digital media mix model
- MediaCrossing staff bring their current client base and corresponding advertising dollars to the audience market, providing them with access to the offering at scale
- Expands Kubient’s managed services division to include: assigned account managers, real-time dashboard monitoring, performance analysis, quarterly reviews, media reconciliation, payment facilitation, acceptance and the use of competitive trade credit by specific customers
- Enables Kubient to deliver reports, analysis and optimization recommendations throughout a campaign lifecycle, providing metrics and results-driven insights
- Expands Kubient Market Presence by Providing Access to Incremental Vertical Markets
“MediaCrossing’s mission is to deliver tangible results to our clients with their digital advertising campaigns through innovation and customer service,” said Michael kalman, CEO and Founder of MediaCrossing. “By joining Kubient, we are able to better help our customers achieve their goals, as we offer them access to large-scale procurement through Kubient’s Audience Marketplace coupled with their fraud prevention solution, KAI . Our organization believes the future of a digital advertising strategy hinges on a brand’s ability to work directly and closely with sourcing sources, and that’s exactly why we’ve combined our capabilities with those by Kubient. This is a pivotal time in the ad technology space, and we are confident that joining an innovative company like Kubient will be immediately accretive and dramatically increase our value proposition. “
Paul roberts, Founder, President, CSO and CEO of Kubient added, “MediaCrossing has extensive knowledge and an incredible reputation in the industry of serving successful direct advertiser partnerships; a growing accent for Kubient. Not only does this acquisition provide us with industry experts, it also gives us direct access to MediaCrossing’s client list. Kubient will now also offer a wider range of offerings for brands looking to maximize their working media budgets, as MediaCrossing provides us with additional services and capabilities. Going forward, we intend to continue to leverage mergers and acquisitions as an inorganic growth engine as we expand our operations. “
Michael kalman, CEO and Founder of MediaCrossing, will join as President – Agency and Brand Partnerships, and oversee Kubient’s direct advertiser and brand partnerships with agency clients. Robert henrikson SVP will remain operations. Michael kalman will report directly to Paul roberts, founder, president, CSO and CEO of Kubient. Prior to founding MediaCrossing, Kalman was Vice President of Business Development at ICON, where his tenure lasted 13 years. Henrikson brings over 20 years of industry experience, holding business development and advertising operations roles at brands such as Yahoo !, Bitly and Booker Software, in addition to his time at MediaCrossing.
Kubient is a technology company with a mission to transform the digital advertising industry into audience-based marketing. Kubient’s next-generation cloud infrastructure enables efficient market liquidity for buyers and sellers of digital advertising. The Kubient Audience Marketplace is an open and flexible marketplace for advertisers and publishers to reach, monetize and connect their audiences. The company’s platform provides a seamless programmatic environment with artificial intelligence-based pre-auction ad fraud prevention and real-time auction market (RTB) automation for the digital out-of-home sector. The Audience Marketplace is the solution for brands and publishers who demand transparency and the ability to reach audiences across all advertising channels and formats. For more information, please visit https://kubient.com.
The information contained in this document includes forward-looking statements. These statements relate to future events or our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to be materially. different from the results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements, as they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and probably will, materially affect results. actual activity, performance or achievement levels. Any forward-looking statement reflects our current views regarding future events and is subject to these and other risks, uncertainties and assumptions regarding our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons why actual results could differ materially from those anticipated in such forward-looking statements, even if from new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from all liability for their forward-looking statements if they comply with legal requirements.
Kubient Investor Relations
Investor Relations Gateway
Matt glover and John yi