MMMAD will transform Madrid’s urban space into a window on digital art

During the month of May, the Urban Digital Art Festival (MohammedIt will convert urban media for use in advertisements into cultural spaces where the works of 54 artists will be presented. Immersive experiences will also be seen, workshops and digital meetings will be organized.

The first edition of Mohammed, Madrid’s urban digital art festival, will transform the city into a digital art hub throughout May. The event will kick off across the city with a large-scale program that includes exhibitions by local and international artists in digital tents for JCDecaux, Screens Roca Madrid Gallery and screen Super 8 On Press Palace Oh no Sell horses.

Immersive installations will also be presented on the giant curved screen Ideas workshop Or the geodesic dome of the new DOMO360 space, where pieces by Peru Medem or Daniel Canogar will be shown.

Likewise, the program of workshops and digital meetings will be presented in the space The house in And the Phone Foundation.

The programming is completed using the visual boxes that will be displayed on the DSI MediaLab Prado, Specified in an invitation Planning the place. Another international call for artists will also be organized via filters Instagram, Where the winning projects will be part of an interactive exhibition to be held in a park of the Goethe Institute in Madrid and the Lapa School of Art, Design and New Media in Valencia.

The Initiatives Poster is supplemented by an online program broadcast on a Twitch channel For the festival and the activation of two artistic spaces in the Carabanchel: Antillón houseWith the exhibition Sweet rebel, And perform in room number 34, Which connects the physical and digital space.

Sample of 54 artists

In total, 54 artists from 15 nationalities – with an average age of 33 and a total of five million followers – will present their work on screens across the city, transforming the urban space into a great showcase for the digital art to bring the discipline closer together. . For the general public and to place Madrid on the international map of digital creativity.

Paul, the first Spanish virtual influencer (CGI), will be in charge of opening the festival on Monday, May 3 from Sala Equis, who participates in the festival with his indoor screen, and via MMMAD Twitch.

In addition to releasing a digital statement on the identity and mystery of what’s real and what isn’t, it will showcase his new video, produced by digital artist Andre Warren.

At the event, vocal artist ALV Adina will present her new music album the body The public will attend an appearance Onyx, A multidimensional object with iridescent skin and changing shapes.


Digital culture and public space

The directors of MMMAD, Aida Salán, Cristóbal Baños and Diego Iglesias, part of the Creative Studio Hyper Studio A contemporary art platform Searching for art Madrid, propose that the festival explore the intersection between digital culture and public space, innovation in forms and transformation of the urban support for the use of propaganda in cultural spaces.

Example of it Social movement, An exhibition that takes place from May 1 to 15 at JCDecaux Digital Marquee located on the Fuencarral, Goya and Cibeles axis.

During this tour you will enjoy this collective exhibition of international and creative artists Hard Disk Museum, A digital art museum stored on a 2TB hard drive and created by the Spaniard Solimán López.

In this gallery, you can see the work of 15 international artists, including Ines Alpha, Claudia Maté, Exitsimulation, Esteban Deacono and Cool3DWorld. In addition, the project can be studied in depth by meeting new spaces for digital art, which will take place at Espacio Fundación Telefónica.

Another innovative example in the form and space of art is the Roca Madrid gallery, which, during the month of May, will transform its screens into cultural devices, both eight-meter urban and interior, to welcome LiquidsInternational group exhibition, on site, with works by digital artists Andre Warren, Diego Digital, Rachel Lamot, Harriet Davey Wilmas Sen, curated by Lola Zuido, Mitt Porras and Yossi Negrin.

The MMMAD festival seeks to support emerging talents, by programming young artists and innovators such as Teresa Rofer, The Rodina or Andrei Warren, as well as renowned artists such as Zach Lieberman, Daniel Canugar or Marina Nunez.

Throughout the month, the Super 8 screens of the Palacio de la Prensa will become cultural tools to present the work of Anglo-Spanish artist Natalia Stoic.

MMMD Natalia Stoic

360-degree immersive experiences

From May 13 to 16, he will exhibit the DOMO360 space, located in Ciudad Universitaria ARAN360, An immersive 50-minute show, which will be seen in a geodesic dome with a diameter of 22 meters, where five works will be presented by Peru Medem + Alba del Castillo, Marina Nunez, Daniel Canogar, Amaya Hernandez and Teresa Rover. This project is a collaboration between Aran Arts Network and the RTVE Audiovisual Innovation Lab.

In addition, the Taller multimedia space by Ideas will open its doors to digital art for the first time to present, every weekend in May, an immersive work by a world-renowned artist.

The giant 10 x 3 meter curved screen will host the interactive installation by Vitamin Studio (May 7-9), The Works of Rodina (May 14-16), Estella Oliva (May 21-23) and Zach Lieberman (May 28 – 30)).

MMMD Domo 260

Digital workshops and meetings

The MMMAD workshops will take place at La Casa On, La Casa Encendida online program.

From May 4 to 21, three online workshops will be organized on topics such as: defining what digital skin looks like, how augmented reality works or the impact of Google Maps on our cities.

These sessions will be accompanied by three public online discussions, broadcast by Zoom in, which will be served by international guests such as Keiken, Mario Santamaría or Georg Fassl.

The festival is also offered as a platform to showcase new spaces in the city. The program accompanies the activation of a space in Carabanchel: Casa Antillón, which will open its doors with the exhibition Sweet rebel, Dialogue of innocence and rebellion by the artist from Salamanca amor.amor.amor.amor and Marseillaise sltcamille; A performance by Jesu Moratiel enlivens conversions between the physical and digital world in room 34.

The festival is complemented by an online program via the Twitch channel, where performances, meetings and lectures will be broadcast; And an international call for the art of augmented reality in Instagram filters, opened in April.

The winning proposals, which tackle topics such as cyborg creatures, mutant skins or indeed pips, are part of an interactive exhibition on Instagram filters that takes place in the garden of the Goethe-Institut in Madrid and will be on display more late in LABA art, design and design school. New media in Valencia. Among the projects selected, three of them will receive the LABA Valencia Awards.

The MMMAD festival is supported by the Ministry of Culture and Ingove. The 2021 edition has been developed thanks to the technical cooperation between Harddiskmuseum, Aran Art Network, RTVE Audiovisual Laboratory, spaces: JCDecaux, Roca Madrid Gallery, Sala Equis, Taller de Ideas, Casa Antillón, Room Number 34, DOMO360, La Casa Encendida , Espacio Fundación Telefónica and Goethe-Institut Madrid, Super 8 and Medialab Prado.

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Other articles on Aran Art Network, Casa Antillón, Domo 360, Espacio Fundacion Telefonica, Goethe-Institut Madrid, Room Number 34, Harddiskmuseum, Injuve, JCDecaux, La Casa Encendida, RTVE Audiovisual Laboratory, Medialab-prado, Ministry of Culture, MMMDA, Roca Madrid Gallery, Sala Equis, Ideas Workshop

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