Editor’s Note: This post is part of our weekly In the NVIDIA studio series, which celebrates star artists, offers creative tips and tricks, and shows how Nvidia Studio technology accelerates creative workflows.
Many artists can edit a video, paint an image, or build a model, but turning their imagination into stunning creations can now involve groundbreaking design technologies.
Kate Parsons, professor of digital art at Pepperdine University and star of this week In the NVIDIA studio artist, helped direct a music video for How can I become invincible to life using virtual reality and NVIDIA GeForce RTX GPUs.
The Project, part of electronic music trio The Glitch Mob’s visual album see without eyesquickly and seamlessly transitioned from 3D to VR, thanks to NVIDIA GPU acceleration.
We all float
Parsons blended her passions for art and technology as co-founder of FLOAT LAND, a pioneering studio that innovates in digital media, including video, as well as virtual and augmented reality.
She and co-founder Ben Vance collaborate on projects at the intersection of art and interactivity. They design engaging animations, VR art exhibits and futuristic interactive AR screens.
When The Glitch Mob decided to shoot see without eyes in a state-of-the-art visual album, the band brought in longtime collaborators Strangeloop Studios, who in turn contacted FLOAT LAND to create the art for the song How can I become invincible. Parsons and his team brought a dreamlike touch to the project.
In collaboration with the team at Strangeloop Studios, FLOAT LAND created the otherworldly landscapes for How can I become invincibleharnessing the power of NVIDIA RTX GPUs.
“We have a long history of using NVIDIA GPUs due to our early work in the VR space,” Parsons said. “The early days of VR were a bit like the Wild West, and it was really important to us to have reliable systems – we consider NVIDIA GPUs to be a key part of our platforms.”
Where dreams come true (virtual)
The FLOAT LAND team used several creative applications for the visual album. They started by researching real-time visual effects techniques to work with Unity software. This included using custom shaders inspired by the Shadertoy computer graphics tool and exploring different looks to create a surreal mix of dark and moody.
Next, the artists built proving grounds using Cinema 4D, a professional 3D animation, simulation and rendering solution, and Unity, a leading platform for creating and operating interactive 3D content online. real time., to explore post-effects like tilt shift, ambient occlusion, and chromatic aberration. They also used the Unity Fog Volume 3 plugin to create rich, dynamic clouds to quickly explore many options.
Using NVIDIA RTX GPUs in Unity accelerated the work of Parsons’ team with advanced shading techniques. Additionally, NVIDIA DLSS has increased viewport interactivity.
“Unity was central to our production process, and we iterated both in-editor and in real-time to get the look we wanted,” Parsons said. “Some of the effects really pushed the limits of our GPUs. It wouldn’t have been possible to work in real time without GPU acceleration – we would have had to render the clips, which takes anywhere from 10 to thousands of times longer .
And like all great projects, even when finished, the visual album was not Finishedsaid Parson. In collaboration with virtual entertainment company Wave, FLOAT LAND’s work for the visual album was used to turn the entire room into a VR experience. Using native Unity and GPU bases has greatly accelerated this process, Parsons added.
The Glitch Mob called it “a whole new way to experience music”.
Best in Class
When she’s not creating her own jaw-dropping creations, Parsons helps her students grow as creators. She teaches basic and advanced digital art at Pepperdine, including how to use emerging technologies to transform creative workflows.
“A lot of my students get really obsessed with learning certain kinds of software — like learning the software automatically bypasses the need to think creatively,” she said. “In this sense, the software is just a tool.”
Parsons advises his students to try a bit of everything and see what sticks. “If there’s something you want to learn, spend about three weeks with it and see if it’s a useful tool for you,” she said.
While many of his projects dive into new, immersive areas like augmented reality and virtual reality, Parsons stressed the importance of understanding the fundamentals, like workflows in Adobe Photoshop and Illustrator. “Students should learn the difference between bitmap and vector images early on,” she said.
Parsons runs on multiple systems powered by NVIDIA GPUs – a Dell Alienware PC with a GeForce RTX 2070 GPU in its class; a custom PC with a GeForce RTX 2080 in his home office; and a Razer Blade 15 with a GeForce RTX 3070 laptop GPU for on-the-go projects. When students ask which laptop they should use for their creative education, Parsons directs them to NVIDIA Studio validated PCs.
Creatives heading back to school can start off on the right foot with an NVIDIA Studio validated laptop. Whether it’s 3D modeling, virtual reality, video and photo editing, or any other creative activity, a powerful laptop is ready to be the backbone of creativity. Explore these task-specific recommendations for NVIDIA Studio laptops.
In the spirit of learning, the NVIDIA Studio team is challenging the community to show personal growth. Join the #CreatorJourney challenge for a chance to be featured on NVIDIA Studio’s social media channels.
Entrance is easy. Post an older piece of art alongside a newer one to show your growth as an artist. Follow and tag NVIDIA Studio on Instagram, Twitter or Facebook, and use the #CreatorJourney tag to register.
🖌️It’s time to show how you’ve grown as an artist (just like @lowpolycurls)!
Join our #CreatorJourney challenge by sharing something old you created next to something new you created for a chance to be featured on our channels.🖼️🖼️
—NVIDIA Studio (@NVIDIACreators) August 15, 2022
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