Multicultural podcast rep company Pod Digital Media has secured exclusive rights to podcast advertising inventory from ESPAT TV, a premium gaming content provider. The partnership will allow advertisers to focus on esports fans when placing their multicultural podcast ad buys. Pod Digital Media comes to the table with over 15 gaming podcasts in its podcast sales portfolio.
“This partnership comes at the perfect time to expand PDM’s network offerings with more in-demand content and talent,” said Gary Coichy, CEO of Pod Digital Media. “We look forward to working closely with ESPAT TV to connect esports podcasters with the right advertisers,” he said in the announcement.
ESPAT Studios is a creative collective focused on next-gen visual storytelling, representing the convergence of music, fashion, art, technology and sports. Its global roster of creators includes producers, directors and creative partners based in New York, Los Angeles, Minnesota, London, Amsterdam and Madrid. The company also maintained studios in New York and Los Angeles.
“We are thrilled to partner with Pod Digital Media, to connect culture and esports fans with leading advertisers,” said ESPAT TV CEO Dante Simpson. “Pod Digital Media is the leader in multicultural advertising, and we chose them to manage the advertising rights for our shows because they are rooted in the culture and understand the unique needs of our podcaster.”
New York-based Pod Digital Media sells ad inventory for more than 400 podcasts, primarily reaching black and Hispanic audiences.