Red Dot 2022 Digital Media Roadmap

AVT Question: With some trade shows canceled or scaled back and in-person meetings limited, it’s been difficult for technology leaders to know a company’s philosophy, vision, and product roadmap for the year ahead. Want to share what you can about your business roadmap for 2022? [January 2022]

Opinion leader : Darryl Kuder, President, Red Dot Digital Media

Looking back on the past two years, the pandemic has forced the audiovisual industry through an incredibly transformative time. In 2022, I expect it to be a year of rebirth and strong growth. To be clear, we will not return to normal; instead, we’ll take what we’ve learned throughout the pandemic and apply those best practices to the onset of the post-pandemic era.

A well-documented trend over the past few years has been the growing role of integrators throughout the AV space. Now more than ever, businesses need the expertise of integrators to manage the growing scope and complexity of AV installations, especially those involving digital signage.

“Now more than ever, businesses need the expertise of integrators to manage the growing scope and complexity of AV installations, especially those involving digital signage.” —Darryl Kuder, President, Red Dot Digital Media

On a more granular level, I expect 2022 to mark the emergence of what I call specialty integrators. In many cases, small projects usually do not require a traditional IS because the scope of the project or the available budget is too small. But today’s small projects often involve a level of technical complexity that most companies or system integrators cannot handle on their own. And in many cases, even large-scale projects include niche elements that fall outside the wheelhouse of traditional integrators. Specialist integrators are emerging to meet this unmet need.

A growing number of integrators are turning to Red Dot to operate as a specialist integrator to support them on projects that require expertise outside of their core offering. We develop the content, put our know-how on the latest hardware and software to work, and provide post-deployment support. Integrators often partner with us to resell our services as well, and I expect this practice to be emulated across the industry as customers, system integrators and end users begin to see the value of specialized integrators who offer a complete set of hardware, software, and integration services.


2022 AV/IT Business Roadmaps

>> Absen 2022 roadmap

>> AtlasIED Roadmap 2022

>> Atlona 2022 roadmap

>> BrightSign 2022 roadmap

>> C2G Roadmap 2022

>> Main roadmap 2022

>> Datapath 2022 roadmap

>> Hall Technologies 2022 roadmap

>> Kramer Roadmap 2022

>> QSC 2022 roadmap

>> Sennheiser roadmap 2022

>> Shure 2022 roadmap

>> Sony 2022 roadmap

>> 2022 Yamaha Unified Communications Roadmap

More 2022 roadmaps to come!

More articles from the Thought Leaders Series

>> 22Miles Product Roadmap – Subject: Pandemic

>> BlueJeans by Verizon Product Roadmap – Subject: Pandemic

>> ClearOne on Conferencing Audio

>> Legrand|AV on conference audio

>> Listen Technologies Product Roadmap – Re:Pandemic

>> Poly Product Roadmap – Subject: Pandemic

>> SurgeX Product Roadmap – Subject: Pandemic

>> VuWall Product Roadmap – Re: Pandemic

>> Yamaha UC on Conference Audio


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