SFMTA extends its digital media contract with Intersection

The San Francisco Municipal Transportation Agency (SFMTA) has extended its contract with Intersection to support digital advertising through the agency’s new Central subway line. The new line includes three new stations, which will see large format static and digital media assets installed as part of the five-year contract extension.

As SFMTA’s long-term advertising partner, Intersection’s contract now runs through June 2029 and grants Intersection the right to deploy the transit system’s first-ever digital ad network. This project includes the addition of 17 digital screens that provide a mix of SFMTA news and advertisements, as well as large-scale video walls. With the addition of digital displays at these key stations, Intersection will help SFMTA generate more revenue and better communicate with its customers in real time.

Another staple available at each of the new Central Metro stations will be station dominations, which give brands the ability to exclusively support static and digital advertising within a station. Station dominations provide brands with the ability to effectively reach and influence diverse audiences across the city.

The Central Subway line provides transit riders with direct and quick access to all three neighborhoods. The central metro only operates on weekends until the end of the year. Daily services are expected to begin in January 2023.

“We couldn’t be more thrilled to be part of the first digital advertising rollout on the SFMTA system,” said Scott Goldsmith, President and COO of Intersection. “Our vision at Intersection is to improve the ways cities connect with their citizens and with our dynamic, cutting-edge digital assets, SFMTA is poised to be able to do just that in all new ways. . We look forward to our continued collaboration to bring this energetic city best-in-class outdoor advertising solutions that drive non-ticket revenue for SFMTA and amplify the transit customer experience.

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