Sonoma County Artists and Businesses Enter the NFT Digital Art World

Watts, who has 32,000 followers on Instagram, has since posted 19 NFTS of original abstract art featuring vibrant fluid shapes and psychedelic color patterns.

He said his NFTs surprisingly didn’t get the traction and feedback he was expecting.

“I’m a bit successful in the world of wall painting and painting, but when I enter the NFT space, I’m nobody,” he told The Press Democrat. “There are so many artists trying to sell their work as NFTS right now, it’s like I’m starting from the bottom again.”

“I feel like I’m missing out or being left behind if I don’t try to evolve and adapt to what’s going on culturally and how things are moving more towards platforms digital,” added Watts.

A new found hobby

In March 2021, former Girl & the Fig restaurateur Sondra Bernstein announced that she was stepping back from the day-to-day operations of the restaurant.

After 24 years as a conservator, Bernstein began creating NFTS and metaverses in her spare time.

“I asked myself, who am I without the restaurant? What do I like ? Bernstein, said. “The NFT space gave me something to focus on in my transition. The space really captivated me.

She created a virtual version of Girl & the Fig in November 2021. As a trial, she plans to sell the restaurant’s famous “Sea Salt Chocolate Chunk” cookies in the restaurant’s metaverse next year.

“These are tests,” Bernstein said. “It’s another way of marketing. You have the naysayers and then you have the people who say this space has changed their lives. But it’s also the wild, wild west.

Four months ago, she joined SearchLight, a team and organization that helps artists enter the world of NFTs.

“The metaverse is what life could be on a digital level,” Bernstein said. “People can include things in their metaverse that they think are missing in the real world. You can create the world you want to see.“

Artists ready to ride the NFT wave

In November 2021, The Press Democrat spoke with local mural artists MJ Lindo-Lawyer and Joshua Lawyer. The founders of The Mural Project, a Roseland-based nonprofit, said they are thinking of ways to implement NFTS across all of their businesses.

This includes their annual Mural Festival in which a group of artists create multiple murals at the same time in one location.

The couple’s idea is to create and sell an NFT of each mural.

“You get an NFT to sell, trade and collect, but you can also fund this mural project that pays artists who create art for real-world communities,” says Joshua Lawyer. “We slowly educated ourselves on what it all means. It is a difficult concept to understand.

Wedlake, a crypto NFT consultant in San Carlos, also advised Ledson on how to turn her paintings into NFTS.

“People entering the NFT space are now considered ‘pioneers,'” Wedlake said.

Joshua Lawyer said artists often feel like they don’t get paid enough for what their art and time is worth.. However, he noted that the NFT space brings agency to an artist.

“Artists of all forms have had the toughest stick end,” Joshua Lawyer said. “The musicians make the music but the label gets the money, sort of. This space allows artists to own their art and be in control of it, which is always hard to do when you start to have success.

The lawyers each plan to release a collection of NFTS in the next few years, but are looking for the right team to help them do so, MJ Lindo-Lawyer said.

Local brewery non-fungible tokens

In a 31-second video, a close-up recording captures a person pouring “Dope-alicious,” one of Shady Oak Brewery’s beers into a rotating glass with a description of the beer.

Although short, this video is one of five NFTS that Shady Oak posted and sent for free in November 2021 for taproom’s third anniversary.

At the event, they put up a sign-up sheet, and friends and regulars in attendance received the file for their “crypto wallet.”

Steve Doty, the bar’s owner, explained that including an NFT with every beer sold is a way to engage customers.

“I have no idea what’s going to happen with the NFT space in the future,” Doty said. “We just hope it remains an additional thing that can be part of what we do. It’s a way to engage with people and for people to be part of the business.

You can reach editor Mya Constantino at [email protected] @searchingformya on Twitter.

Source link