Dubai, United Arab Emirates – Theater of Digital Art (ToDA), the UAE’s hub for digital art, is pleased to announce an open call for creators from the UAE and around the world to participate in its Digital Extravaganza 2022 exhibition. They will have the opportunity to exhibit their projects to ToDA visitors from May 13 to August 31, 2022.
International participants are invited to stretch their imaginations and create the future they would like to live in through projects that traverse alternate realities and dimensions, from the physical to the augmented and from the virtual to the indoors themselves. Their experimental and innovative works will be part of a global event bringing together the world’s best established and emerging artists under one roof.
Daria Prodaevich, Artistic Director of ToDA, commented, “Art is one of the few things in this world that has the ability to transcend time and space. We are excited to see the future through the eyes of local and world-renowned artists at the Digital Extravaganza exhibition. With ToDA announcing its first open call, we are fulfilling our mission to highlight the importance of the contemporary digital art community in Dubai, to discover and nurture young talent and to support the development of the art sector in the UAE. . There are no boundaries in art, and we encourage artists around the world to think outside the box to show their vision of the future and its endless possibilities for the world to admire.
Interested applicants, aged 21 and over, can send up to 5 works in mp4 format, which will then undergo a rigorous selection process, allowing critics and collectors to admire works of excellent quality. One work will then be selected for each shortlisted entrant. Application forms must be completed and submitted by April 24, 2022 (until 23:59, UTC +4). Shortlisted applications will be notified via email and website on May 2, 2022.
The artworks chosen in the open call will be minted as non-fungible tokens (NFT) and participate in the online sub-event. Proceeds from the sale will be shared between ToDA, the NFT platform and the artist.
Anastasia Garnova & Il Gurn, curators of Digital Extravaganza: “If you want us to describe this exhibition in one word, the word would be sincerity. Because art doesn’t lie. Like a recurring fairy tale or dream, it acts with an element of surprise and instead transforms the lie into a (fantastic one might say) state where a new reality is born. Reality is another word the viewer will become familiar with here at ToDa. Switching between VR, AR, MetaReality, and good old video, we see a delightful opportunity to examine the essence of visual language from different angles. Our goal is to present our plan to you. We want to spark your imagination. And what else do you expect from a digital art exhibition? »
The UAE’s arts scene is booming with Abu Dhabi’s proposed investments of 22 billion dirhams in its cultural and creative industries and the recently launched national strategy for cultural and creative industries aimed at increasing the economic contribution of the United Arab Emirates. industry to at least 5% of GDP over the next decade. Digital Extravaganza will be one of the most dynamic art exhibitions held in the region, providing the perfect venue for a wonderful and inspiring experience of international art in a breathtaking setting.
ToDA is the very first and only digital art theater in the United Arab Emirates that offers its visitors to experience art differently from a gallery visit. Its particularity lies in the modern and immersive way of discovering the masterpieces of the most remarkable artists in the world as well as contemporary digital artists. ToDA is a walk-through art space, where you can take memorable photos during the show. Its jaw-dropping digital shows combine high-end technology with contemporary art accompanied by stunning music, visual effects and surround sound.