Walee Technologies (Walee), Pakistan’s leading influencer marketing technology company, and the country’s top academic institution, NUST School of Electrical Engineering & Computer Science (SEECS), have established Pakistan’s first Industrial-Academic Center of Excellence to develop innovative solutions based on social and digital AI and deeper intelligence. to serve the $100 billion global creator economy. The initiatives will first serve the Middle East, North Africa and Pakistan (MENAP) market, whose digital advertising and e-commerce marketing is expected to exceed USD 60 billion in 2022 and whose overall potential is expected to double by 2030.
The Walee-NUST Center of Excellence (WNCE) for Social Media and Digital Technologies is a long-term mutually beneficial collaboration through research and development activities, continuous improvement of academic course content and transfer of knowledge between the professors, the students and the teams of engineers of Walee. . WNCE can also improve its professional visibility by contributing to publications, leading to higher global rankings. Walee’s embrace of Web 3.0 is an important step in realizing its vision to shape the media advertising space over the next five years with innovative solutions and technologies. The physical, co-branded and fully functional technical facility at NUST premises will boost participants’ team dynamics as they work on deliverables.
From a media industry perspective, Walee is the only martech that has collaborated with academia to invest in the nation’s future talent. Muhammad Ahsan Tahir, Walee CEO and 2014 SEECS Engineering graduate, said, “As an alumnus, I have the privilege of giving back to SEECS’ 2,500 students and faculty. We will help them contribute to design and development projects and deliver a globally scalable, AI-based system serving the top B2B and B2C brands in the MENAP and Turkish market. He added, “Walee Technologies helps leading brands and agencies in these fields serve more than 500 million people, to effectively collaborate with creators and others to market, sell and serve products to consumers.” using AI-based solutions.
The partnership supports NUST’s SEEC program strategy by ensuring that it ranks as the best engineering program in Pakistan for the sixth consecutive year (QS programs). Dr. Rafia Mumtaz, Head of Software Engineering Department at NUST, said, “Working with Walee’s engineering teams, we aim to improve our knowledge of marketing and media technologies in the context of in-demand programming languages. , data science and Web 3.0. This partnership will allow our students to succeed in their studies and their future professional projects. In the current economic climate, where startups are struggling to survive, Walee’s initiative to invest in the talent pool has been well received by the faculty.
Dr. Muhammad Ajmal Khan, Director of NUST SEECS added, “We greatly appreciate the generous initiative of SEECS alumnus Muhammad Ahsan Tahir and his efforts to reimburse the institute.” He added that “industry-academia links are the need of the hour and NUST-SEECS will strive to strengthen this connection”.
A MOU signing and groundbreaking ceremony for the WNCE facilities took place on June 30, 2022 at the NUST campus and was attended by over 100 CEOs, industry leaders, government officials, development sector, leading NUST academics, media and others.