Kevin Whitmer, a well-known former editor of The Star-Ledger and chief content officer of NJ.com, started a digital media and strategic communications consultancy, Whitmer Consulting, with his wife, Regina Whitmer.
The Plainfield-based company will offer audience development, high-impact search engine optimization performance and expert storytelling, the Whitmers said.
Kevin Whitmer, a veteran of the print and digital world, is credited with helping NJ.com become one of the top media sites in the country, attracting more than 20 million unique visitors per month.
In his more than 25 years with The Star-Ledger and NJ.com, he helped the organization win three Pulitzer Prizes, 23 Emmys in New York, and major awards in news, sports and business journalism. More so, he helped organizations transition after the economic downturn of 2007-08 changed the media landscape forever.
Whitmer, who served as vice president of content, expansion and development at NJ.com, left that position at the end of 2021. He said he looked forward to taking on the new project – and will use his extensive industry experience as a guide.
“Leading an organization in crisis after crisis over the past 16 years has also given me the skills and perspective to help any organization thrive in a rapidly changing digital world,” he said.
“And I don’t think a lot of people have lived in real-time audience data like me. Knowing what people are reading, where they’re reading it, how to reach them, and then telling a story? We think that’s is powerful.
Regina Whitmer is also an industry veteran with decades of experience. A former journalist and editor, she currently writes and edits for nonprofit and corporate clients.
Regina Whitmer has edited memoirs and fiction books as well as business history books and training manuals. Together, the Whitmers have over six decades of combined experience.
The Whitmers said the company is already working with clients in media, healthcare technology and education.
(Editor’s note: Kevin Whitmer is a former colleague of many ROI-NJ members.)